techleaderscoach.com

Tech Leaders Coach: A Brand Identity Makeover

Meet the Client

Tech Leaders Coach, founded by Brad Schwartz, specializes in providing leadership coaching to technical leaders and teams. The company focuses on driving successful business, IT, and AI transformation efforts, change management, and overall career/job satisfaction. Their mission is to cultivate purposeful leadership and high-performing teams that sustainably deliver value. Tech Leaders Coach operates with a mentor-like approach, combining real-world experience with proven strategies to empower tech professionals and drive transformative results.

Challenges

Tech Leaders Coach faced several key challenges:

Ensuring the new brand identity aligned with their existing brand values.

Resonating with their target audience.

Maintaining consistency across various brand assets and platforms.

Completing the comprehensive update within a tight one-week timeframe.

Objectives

The primary objectives for Milyon Digital were:

Update Brand Style Guide:

  • Design new logos, including primary and secondary logos, logo lockups, and icons.

  • Create guidelines on logo usage.

  • Advise on the existing color palette and typography.

  • Define imagery style and voice and tone guidelines.

Create Brand Assets:

  • Update the brand style guide.

  • Design business cards.

  • Develop social media assets, including profile images, banners, and post templates.

  • Design presentation templates for sales and pitches.

  • Create email signature designs.

File Delivery:

  • Provide digital, vector, and source files.

  • Deliver a usage guidelines document.

Revisions:

Offer up to three revisions to keep the project within the timeline scope.

Strategies Implemented

Comprehensive Branding Strategy: Developed a detailed brand style guide that included all necessary elements such as logos, color palettes, typography, imagery style, and voice and tone guidelines that resonates with their coaching programs.

Design Consistency: Ensured all brand assets followed the updated guidelines to maintain consistency across different media and platforms.

Client Collaboration: Worked closely with Tech Leaders Coach to understand their vision and provided up to three revisions to refine the deliverables. Efficient Project Management: Managed the project efficiently to meet the one-week deadline while ensuring high-quality outcomes.

Results

The strategic initiatives led to significant successes:

  • Enhanced Brand Recognition: The new brand identity aligned perfectly with the company’s values and resonated well with their target audience.

  • Consistency Across Platforms: Maintained a consistent and professional brand image across various media and platforms.

  • Timely Completion: Successfully completed the project within the stipulated one-week timeframe.


Conclusion

Through a meticulous and well-coordinated branding strategy, Milyon Digital successfully revamped the brand identity of Tech Leaders Coach. The comprehensive brand identity package delivered by Milyon Digital significantly enhanced brand recognition and consistency, positioning Tech Leaders Coach for continued growth and success in the competitive tech leadership coaching industry.

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