March 2025 Google Core Update

March 13, 2025 – Google just dropped some big news about its March 2025 Core Update, and it looks like SEOs are already seeing some shifts in rankings across different industries.

As is the case with all core updates, Google is working on fine-tuning how they assess content quality, trustworthiness, and user experience. The rollout is expected to take up to two weeks, and early indicators show some key changes in ranking signals. 

What’s New with the March 2025 Update? 

While Google hasn’t changed its core update documentation, SEO experts like Marie Haynes have pinpointed some important themes that could impact search results. Based on the latest updates, we’re expecting this update to focus on: 

1. Cutting Down on Filler Content – Pages that have long-winded intros or unnecessary fluff might see their rankings drop. 

2. Scaling Content Strategies May Backfire – Websites churning out a ton of low-value or repetitive content could find that it’s not paying off anymore. 

3. AI-Generated Content Takes a Hit – Those content farms relying heavily on AI without meaningful human input might face penalties. 

4. Expired Domain Tactics Under Fire – Websites trying to ride the coattails of expired domains for backlinks could get dinged. 

5. Stricter Enforcement of Site Reputation Policies – Google might be tightening the screws on third-party content that’s just there for ranking boosts. 

These changes signal a shift towards high-quality, user-focused content instead of just playing the SEO game. As Google sharpens its machine learning models, we can expect a move away from quick tricks and towards a more thorough evaluation of content. 

How We’re Adapting Our Strategy for Clients 

We’re taking proactive steps to not just weather this update but to help our clients grow their organic visibility. Here’s how we’re adapting: 

1. Refining Content Strategies 

• We’re all about concise, valuable content that hits the key insights right away. 

• We’re cutting down on long intros, making sure the main content is visible within the first scroll. 

• We’re boosting our E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals by bringing in expert contributors and making our sourcing clear. 

2. Quality Over Quantity 

• We’re shifting gears from producing a lot of content to creating high-impact, well-researched pieces. 

• We’re auditing and trimming outdated content to keep quality high. 

• All AI-generated content is getting a thorough review, edit, and fact-check to ensure it meets user needs. 

3. Rethinking Link-Building and Domain Authority 

• We’re steering clear of expired domains as a shortcut for SEO. 

• We’ll focus on earning links naturally through thought leadership, digital PR, and real relationships. 

• We’re performing link audits to get rid of any low-quality or outdated strategies that could be risky. 

4. Keeping Up with Google’s Policies 

• We’re reviewing our content to make sure it aligns with Google’s site reputation abuse policy. 

• We’re avoiding mass publishing of irrelevant third-party content on our domains. 

• We’re boosting brand trust signals with clear author attributions and structured data best practices. 

As the update continues to roll out, we’ll keep a close eye on ranking shifts and look for patterns to inform our next steps. Our data-driven approach will help us pivot quickly to maintain and grow our clients’ search presence. 

If you’ve noticed any ranking drops or want to ensure your site stays competitive, now’s the perfect time for an in-depth SEO audit and some strategic adjustments. And if you're looking for expert help, contact Milyon Digital for services that can elevate your online presence and business. Stay tuned for more insights as we analyze the impact of the March 2025 Core Algorithm Update and work on smart solutions for sustainable SEO success!