AdApt Recap: What is Systemic Marketing?
Listen to the Episode Here!
Sylvia here - if you missed our recent episode on AdApt , don't worry. I'm here to give you a quick rundown of what we discussed and the insights we shared. If you're looking for a fresh perspective on how to approach your marketing strategies, you're in the right place. Let's dive in!
What is Systemic Marketing?
At its core, systemic marketing is all about looking at the bigger picture of your marketing strategy, and your customer’s journey from start to finish. Instead of focusing on individual marketing strategies in isolation, it emphasizes understanding the entire ecosystem where your business operates. It's rooted in "systems theory" from psychology, which means we're considering every touchpoint, every interaction, and every outcome as part of a larger system.
Community Engagement: More Than Just Buzzwords
One of the pillars of systemic marketing is genuine community engagement. It's not about just partnering with big names or influencers; it's about building real connections. Think about it: when you engage with your community, whether through live streams, social media, or even face-to-face events, you're building trust. And trust is the foundation of any successful business relationship.
Integrated Content: Harmony in Action
Creating content can be overwhelming, especially when you're juggling different platforms, formats, and messages. But here's the thing: when your content strategy is integrated and cohesive, it resonates more powerfully with your audience. It's like a symphony where every note, every instrument plays in perfect harmony. That's the kind of content strategy we should all aim for.
A Special Note to Solopreneurs
To all the brave souls venturing out on their own: I see you. Starting with a solid foundation is crucial. Before you dive into product development or website creation, think about SEO. How will your potential customers find you? Platforms like TikTok, Instagram Reels, and even good old-fashioned blogs can be powerful tools to connect with your audience. Remember, it's all about building genuine connections.
Repurpose, Don't Reinvent
One of the smartest things you can do in marketing is to repurpose your content. A single video can be transformed into a blog post, a series of social media updates, or even a podcast episode. It's all about maximizing reach and impact without burning yourself out.
Wrapping It Up
Systemic marketing is more than just a strategy; it's a mindset. It's about being holistic, integrated, and always keeping an eye on the bigger picture. If you're ready to take your marketing to the next level, consider adopting a systemic approach. Trust me; it's a game-changer.
Stay inspired, and until next time, keep pushing boundaries and thinking outside the box!
